Shanghai Speech Therapy (SST) is a health consulting practice that specialises in speech language pathology and was shifting from a sole proprietorship to a team structure. They needed a new brand identity to help articulate its ethos clearly to families, schools, and medical institutions. The fresh new logo and series of marketing collaterals differentiate SST from its competitors, communicate a strong sense of professionalism, and convey its dedication to make its service approachable, fun, and enjoyable.
Astera Asia is a consultancy offering corporate level expertise and guidance for non-profit organisations and small businesses to operate effectively. With a name that means ‘star’ in the Greek language, their brand tagline is “your guide to light the way.” The visual identity of the brand reflects their expertise in providing guidance—like a star in the night sky—that is nuanced for Asia. Represented by a unique star-shaped monogram, the logo is inspired by the octagon and octagram—geometric shapes that are commonly used by many asian cultures for various symbolic and artistic expressions.
Throughout my tenure with CAIS as their Media Communications Specialist, I managed the brand and reputation for a rapidly expanding international school by strategising, designing and implementing all aspects of marketing communications. I assisted the Head of School in building the School Development Department, implementing project management tools and communication guidelines for the team.