Campaign Strategy

Mother’s Choice

Mother’s Choice is a local charity serving the many children without families and pregnant teenagers in Hong Kong. I was commissioned to write, direct, and produce a set of training video to be part of a comprehensive sexuality education program that aims to reduce crisis pregnancy among youth in Hong Kong by introducing healthy boundaries and communication skills that foster healthy relationships. I also provided creative direction and project management in creating a Starter Kit for the Mother’s Choice #FindingFamily campaign—a multi-year storytelling project that tells the personal story of the many individuals who have been involved with and/or impacted by the work of Mother’s Choice, since their founding in 1987.