Marketing Strategy

Karui Bento

Karui Bento is a chic eatery located at Quarry Bay with a mission to bring healthy and balanced diets to busy office workers in Hong Kong. My team at Acacia Creatives was commissioned to design their brand, and develop and execute a marketing strategy to kick start their business.


Throughout my tenure with CAIS as their Media Communications Specialist, I managed the brand and reputation for a rapidly expanding international school by strategising, designing and implementing all aspects of marketing communications. I assisted the Head of School in building the School Development Department, implementing project management tools and communication guidelines for the team.