Astera Asia

Astera Asia is a consultancy offering corporate level expertise and guidance for non-profit organisations and small businesses to operate effectively. With a name that means ‘star’ in the Greek language, their brand tagline is “your guide to light the way.” The visual identity of the brand reflects their expertise in providing guidance—like a star in the night sky—that is nuanced for Asia. Represented by a unique star-shaped monogram, the logo is inspired by the octagon and octagram—geometric shapes that are commonly used by many asian cultures for various symbolic and artistic expressions.