A compelling “why” and headline. While it is apparent to visitors that they have navigated to the donation page of the site, the headline and introductory paragraph should grab attention by reminding donors why it is important for them to give.
Clean graphics. Large and clear buttons for suggested donation amounts and clear hierarchy of content help visitors fill the form efficiently even on a mobile device, minimises bounce rate, and encourages giving.
Clear and simple steps. Dividing the form into three clear steps or tabs minimises scrolling and clicks for the donors. Keeping each step short and showing clear progress of the filling process keeps donors engaged.
This design is a mockup and is yet to be implemented.